Bollywood stars may feel the heat of global economic crisis

Movie makers and actors of Bollywood claim to be safe and sound amidst the global market slowdown but companies are announcing job cuts, retrenchments and many brand companies that signed famous pricey Bollywood stars as product ambassador may announce to cut expense on advertisement with these stars. Who will be affected by the global market crisis?

Mostly actor who endorsed products of popular companies that are reporting a low
profit and growth in the global market may feel the heat of market slowdown .These
brands are preparing to announce cut in shooting schedules of new advertisements and they may even announce to offer a low package to their product ambassador.

The A –category actors like Hrithik Roshan, Shahrukh Khan, Saif Ali Khan and Aamir Khan may even get affected by the latest developments. Most of the global companies like Motorola that endorsed Abhishek Bachchan may cut the endorsement money to Rs 5 crores for the year.

Lewis Jeans’s endorsement with Akshay may e in trouble to announce a reduction of pay by 20-25% and company like Coca Cola did not renew its agreement with Aishwarya Rai Bachchan and a Hair & Care company is indecisive about its contract with Yuvraaj Singh, the Indian cricketer.

Since the companies are facing loss in profits, a few companies are not clear about renewing endorsement with their brand ambassador and a few other photo shoot campaigns have been cancelled by these companies.