Chocolate is desired by many because it tastes heaven but now people will use it for some other reason - Bathing. And when your favorite star Kareena will come out of her bath with chocolate covered all over her body, who shall not be tempted.

Lux - one of the most trusted brands in the country - is celebrating its 75 years of stardom in India. It has strong connection with Bollywood, as it always launches its products by the help of most beautiful Bollywood actresses. On this occasion Lux is launching three variant of soaps and Bollywood beauty Kareena Kapoor will endorse them.

Kareena said, “My mother and sister were also brand ambassadors for this soap and I feel so proud to be associated with it. I hope we can continue this tradition for years to come! This is a moment I will always cherish throughout my life. To be the Lux Star introducing this range is an honour.”

As part of the campaign, Lux has also launched a special **x Lux body wash calendar 2006, featuring the star in 12 sensuous poses. When quizzed about the experience she said, “I loved shooting for the chocolate commercial because it was the first time we were doing something like this and I felt so sensual being covered in chocolate. I don’t think I can ever look better than this.”

The new range Aromatic Glow, Chocolate Seduction and Lux White Spa body wash contain exotic ingredients that gives a young feel to the body. The celebration range will be available in a limited edition offer for Rs. 13 and The White Spa Body Wash is priced at Rs. 70 for 250 ml and Rs. 40 for 150 ml.

It is said that chocolate nourishes and moisturizes the skin but seeing Kareena dipped in a chocolate flakes will nourish the viewers mind!