Priyadarshan wants to recreate the success of Garam Masala (which was released during Diwali) through his much-awaited comic caper Malamaal Weekly, by releasing it around Holi festival.

Exhibitors in the trade are counting on the March 15 release of the film to keep the cash registers jingling. They are of the opinion that Malamaal Weekly will revive the box-office excitement that was last visible in Rang De Basanti.

After RDB, many films came but could not stay at the box office for long. So, many are pinning their hopes on Priyadarshan’s forthcoming. His last comedy, Garam Masala, was a huge hit at the box-office, though his effort at getting back to serious film-making backfired in Kyon Ki.

Incidentally, Priyadarshan’s comedy formula in this film that stars Paresh Rawal and Rajpal Yadav, is a departure from his last films. Malamaal Weekly has a realistic setting that has a subtle humor in the film. The director has made it keeping in mind the changing taste of the audiences. Priyadarshan recently said, “I think the Indian audiences have matured to a great extent to understand humor in its true essence”.