Maxim, the first international men’s lifestyle magazine to be launched in India, that is famous for having actresses, singers and models pose for them in provocative poses has made Priyanka - the cover girl of desi Maxim.

Former Miss World turned actress Priyanka can be seen in a red revealing outfit, striking a sensuous pose on the cover of its first Indian edition and 30th international edition. Maxim is looking forward to rope in other Bollywood actresses in the months to come.

In terms of design, the magazine will follow the international format. But in terms of content, 70 per cent will be local and 30 per cent will be international content adapted to suit Indian sensibilities.

This magazine is priced attractively at an inauguration price of RS 60 against its regular cover price of RS 100 and will be available starting 28 December 2005 across Delhi, Mumbai, Kolkata, Chennai, Bangalore, Hyderabad, Chandigarh, Kochin, Guwhati and Goa.

This year saw some of the hottest celebrities on its international cover like Eva Longoria, Jennifer Love Hewitt and Paris Hilton. The latest cover girl is Jennifer Ellison.