Reason why Bride and Prejudice did not work

Bride and Prejudice, one of the most hyped crossover film directed by Gurinder Chadda (of ‘Bend it Like Beckham’ fame) and starring Aishwarya Rai falls flat at the Indian box office; you must be kidding but its true. The much awaited film which was making all the right noises before its release finds itself with no takers in India. People say the reason maybe bad music by Anu Malik; one thing is clear Anu Malik isn’t A.R. Rahman who gave us ‘Bombay Dreams’ and made India proud at International Arena.

But the failure is more deep rooted then just the music. The movie had a good script - Jane Austin’s Pride and Prejudice was the premise of the movie. A director who was praised for her previous outing by both critics and the public. But Gurinder flaunters in developing ‘Bride and Prejudice’ which had the ingredients of becoming a global hit. She just forgot to add one secret India potion named emotion without with none of Indian flick could be called complete. Bride and Prejudice audience feel quiet empty when they leave the movie. They say they say a likeable movie, but yet it wasn’t really what you call a complete fair.

The international media hasn’t been kind to Gurinder Chadha as well. She has been blasted by critics across the globe for her immature handling of the sensitive and emotional subject.