Which is the best advertisement of the year?

The best advertisement of the year will be selected by a panel of experts in Goa. Which is the best advertisement in Indian arena? Best advertisement is the one that makes people to buy the product in least time. There are many other questions associated to an advertisement: What is the life time of an advertisement and what makes an advertisement effective?

Some of the popular advertisements are of Asian Paints in which an old man’s hair color changes but his building color remains unchanged, the advertisement of Akshay Kumar hitting and running with a car for a bottle of Thums up is famous for its stunts, Abhishek Bachchan’s Idea advertisements are always having concepts. The cement advertisement promising new India and the advertisement in which a little girl mocks a little boy who says “Kasie Banaya?”, “Bus Pathar Liya Aur.. Jod Diya…”

The advertisement of soft drink Sprite that targets the young Indian in which a young boy says that he was with his girlfriend is also new for its concept. The mango juice advertisement, in which the boy asks his father to search for a mango without a seed is attractive for its fun. The Kajol’s advertisement of chocolate in which she is followed by a crocodile for the chocolate is good one. Standard HDFC advertisement in daughter comes up with a check to her father and asks her father to buy a new big car is good.

Many advertisements have confident themes and beautiful stories but the product gets insignificant in front of the advertisement and the purpose of advertisement becomes irrelevant in the front of the creativity depicted .Though the advertisement gets into the minds of the viewers ,the products is not clear to them. Many times you will find people saying that what the product was is just not clear from the advertisement but the advertisement is attractive. In such advertisements creativity overcomes products and the effect is reversed.